What started as a fun project in 2005, with roots in skateboarding, biking, skiing and snowboarding has slowly progressed into what it is today; a full-on clothing company which combines the arts with athletes, artists and people from all over the place. We've been committed to keeping it fresh, keeping it colourful, and keeping it Generic.
Mark Ewan [aka Rabbit]
Shreds the gnar on a high performance mountain bicycle, longboard, and alpine skis.
Chris Pecora
Designer of designs, photographer of photos, drawer of drawings. Founded Generic in oh-5 as an attempt to have complete control over his t-shirt wardrobe.
